I’m a writer, editor and strategist specialising in luxury fashion and beauty.

I’m currently the acting fashion editor at the Financial Times, overseeing the style desk. I was previously part of the founding team at Vogue Business, Condé Nast's first business media title — most recently as a senior editor overseeing luxury retail, marketing, beauty and Asia coverage. Prior, I held editorial roles at The Business of Fashion and WWD.

Among my achievements are spearheading the launch of beauty as a new vertical for both BoF and Vogue Business. I also launched the latter’s first dedicated beauty podcast, Beauty Radar, available on Spotify and Apple, as well as the popular series “Next in Asia” (2023), “Business of Influence” (2022) and “Beauty’s Weak Spots” (2021).

I have hosted talks and events for the NRF, The British Fashion Council, Premiere Vision, London Fashion Week, London Business School, Appear Here, Shopify and Edited. I have also strategically advised companies looking to expand in Asia-Pacific and into new categories.